W Shanghai UK Launch


We were tasked to help produce the UK launch of W Hotel’s latest venture in Shanghai – The Bund. The project was part of a global marketing campaign that was created by New York based creative agency, BMF Media. 

We commissioned our friends at FullCircle to help us build a 5m high bespoke Chinese dumpling cart to be installed at Kings Cross station in central London. Other key elements included Chinese Hip Hop Dancers, Drag Queens, a Lion Dancer and bespoke dumplings created by Ning Ma of Mamalan Restaurants in London.