BareMinerals

  • WHO:

    BareMinerals

  • WHAT:

    Product Launch

  • WHERE:

    London

To launch the bareMinerals Original Liquid Mineral Foundation and Original Liquid Mineral Concealer, we produced a memorable and celebratory stay-cation for 10 VIP influencers.

Located in a top London hotel, and executed in-line with COVID-19 guidelines, the staycation featured a welcome dinner, IRL makeup masterclass and moments of brand immersion and product discovery throughout. A second zoom make-up masterclass was also broadcast out to those tuning in at home.