Issey Miyake Parfums

  • WHO:

    ISSEY MIYAKE PARFUMS

  • WHAT:

    BEAUTY LAUNCH

  • WHERE:

    LONDON

TFC was appointed to launch the new Issey Miyake IGO fragrance to beauty press and influencers over one press day in central London.

Using the beauty brands campaign video as inspiration, we created a sleek, interactive gallery experience and built a centre piece of the product seemingly floating through mid-air.

Elegant, refined florals polished off the surrounding display featuring lily stems from the fragrance olfactory.