New Balance

  • WHO:

    New Balance

  • WHAT:

    Roaming Activation

  • WHERE:

    London

TFC worked with Gungho Communications and New Balance to create an eye-catching roaming activation to drive forward the brand’s summer collection launch at ASOS.

Inspired by a ‘Great Summer Getaway’ concept, we branded a vintage 1966 Chevy and drove to key influencers homes across London to gift the collection. Additional touches included Miami inspired gifting moments such as beach parasol, chair, beach towel and custom mocktails from Cock and Tail.