W Shanghai

  • WHO:

    W HOTELS

  • WHAT:

    CUSTOM BUILD

  • WHERE:

    LONDON

To celebrate the launch of W Hotel’s latest venture in Shanghai, we were commissioned to build a five metre high bespoke Chinese dumpling cart to be placed at London’s Kings Cross Station.

The build was part of a global marketing concept created by innovative New York based creative agency, BMF Media. Following close design specifications laid out by the agency, the cart featured a vibrant exterior complete with pedal bike for social moments. A series of entertainment activations went alongside the cart, from drag queen performances to Chinese hip hop dancers.